“We wanted a modern, timeless design that at the same time feels natural and contemporary.”
“We were looking for a design that would bring a new look and feel to the most common form of entertainment-theater and dining-to create a nighttime destination where the experience becomes the decision factor,” says Hamid Hashemi, president and CEO, iPic Entertainment, who adds that it was IDDI’s portfolio of work in the European and Asian markets and immediate grasp of the company’s branding goals that won the firm the project.
#Ipic scottsdale movie
(IDDI), a firm that specializes in designing and branding retail, hospitality, and entertainment projects, this upscale venue does away with the stereotypical rows of uncomfortable, worn-out seating, cheesy carpeting, and concession stands stocked with selections of over-priced popcorn and soda to “create a space that offers a memorable experience, inspires guests’ emotions, and offers patrons premium, unique entertainment choices before and after their movie experience,” Sherif Ayad, IDDI president, says of the concept that clearly aligns with iPic Entertainment’s core mission for theatrical exhibition. That is, unless you live in Scottsdale, Ariz., where residents have the good fortune of being able to frequent iPic Entertainment’s newest movie venue, the iPic Theater-Scottsdale Quarter.ĭesigned by Fort Lauderdale-based Id & Design International, Inc. That’s a scene far more reserved for a swanky hotel lounge. Walk into your local movie theater and chances are that you won’t find couples dining on chinois chicken salad rolls and signature passion-fruit-blood orange-pomegranate margaritas as they comfortably relax in wide, leather recliners.
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